IES Management College And Research Centre

Marketing Books-General-17-July-2018 Subscribe to this list

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"BRAND NAMKARAN:FOR DESI KHARI, ENGLISH MARIE SEGMENTS"

by KAPOOR JAGDEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW DELHI BPI INDIA PVT LTD 2002Availability: No items available
11 IMMUAIBLE LAWS OF INTERNET BRANDING:

by RIES AL;RIES LAURA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW DELHI HARPER COLLINS PUBLISHERS 2000Availability: Items available for loan: Main Library [Call number: 658.827 / RIE / 4636] (1).
18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING

by KAPOOR JAGDEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW DELHI RESPONSE BOOKS 2003Availability: Items available for loan: Main Library [Call number: 658.827 / KAP / 13525] (1).
1800 RUNS BRAND SALES KHEL MEIN:ELEVEN WAY TO SCOREMORE IN LIFE

by KAPOOR JAGDEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEWDELHI MACMILLAN INDIA LTD 2007Availability: Items available for loan: Main Library [Call number: 658.827 / KAP / 5962] (1).
27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS

by KAPOOR JAGDEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MUMBAI MACMILLAN INDIA LTD 2004Availability: No items available
9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS

by KAPOOR JAGDEEP.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW DELHI RESPONSE BOOKS 2004Availability: Items available for loan: Main Library [Call number: 658.827 / KAP / 13547] (1).
BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION

by KAPOOR JAGDEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEWDELHI MACMILLAN INDIA LTD 2006Availability: Items available for loan: Main Library [Call number: 658.827 / KAP / 5201] (1).
BRAND SERVE:31 CUSTOMER SERVICE PRESCRIPTIONS

by KAPOOR JAGDEEP.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MUMBAI NAVNEET PUBLICATIONS INDIA LTD. 2002Availability: Items available for loan: Main Library [Call number: 658.827 / KAP / 2631] (1).
BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS

by KAPOOR JAGDEEP.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MUMBAI JAICO PUBLISHING HOUSE 2004Availability: Items available for loan: Main Library [Call number: 658.827 / KAP / 14784] (1).
BUY.OLOGY TRUTH AND LIES ABOUT WHY WE BUY

by LINDSTROM, MARTIN.

Publisher: NEW YORK CROWN BUSINESS 2010Availability: Items available for loan: Main Library [Call number: 658.8342/ LIN/ 20890] (1).
BUYOLOGY: HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG LINDSTROM, MARTIN

by LINDSTROM, MARTIN.

Publisher: LONDON RANDOM HOUSE BUSINESS BOOKS 2008Availability: Items available for loan: Main Library [Call number: 658.8342/LIN/20742] (1).
CALL OF THE MALL:

by PACO UNDERHILL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW YORK SIMON SCHUSTER 2004Availability: Items available for loan: Main Library [Call number: 658.87 / PAC / 3959] (1).
FOCUS: THE FURE OF YOUR COMPANY DEPENDS ON IT:

by RIES AL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: LONDON HARPER COLLINS PUBLISHERS 1996Availability: Items available for loan: Main Library [Call number: 658.8 / RIE / 10647] (1).
Marketing for competitiveness: Asia to the world: In the age of digital consumers

by Kotler, Philip | Kartajaya, Hermawan | Hooi, Den Huan.

Publisher: World Scientific Publishing Co. Pvt. Ltd. 2017Availability: Items available for loan: Main Library [Call number: 658.8/Kot/Kar/34635] (1).
MARKETING WARFARE

by RIES AL AND TROUT JACK.

Publisher: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2009Availability: Items available for loan: Main Library [Call number: 658.8/Rie/Tro/15800] (2).
Navigating the new retail landscape

by Treadgold, Alan and Reynolds, Jonathan.

Publisher: New Delhi Oxford University Press 2016Availability: Items available for loan: Main Library [Call number: 658.87/Tre/Rey/34606] (1).
POSITIONING: THE BATTLE OF YOUR MIND:

by RIES AL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008Availability: Items available for loan: Main Library [Call number: 658.8 / RIE / 10674] (1).
STAYING UP, UP, UP, IN A DOWN DOWN WORLD

by ZIGLAR, ZIG.

Publisher: MUMBAI JAICO PUBLISHING HOUSE 2011Availability: Items available for loan: Main Library [Call number: 658.85/ZIG/16274] (1).
THE 22 IMMUTABLE LAWS OF BRANDING:HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND

by RIES AL;RIES LAURA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: AUSTRALIA HARPER COLLINS PUBLISHERS 1998Availability: Items available for loan: Main Library [Call number: 658.827 / RIE / 2490] (1).
THE 22 IMMUTABLE LAWS OF MARKETING:

by RIES AL;TROUT JACK.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEWDELHI PROFILE BOOKS LTD 2003Availability: Items available for loan: Main Library [Call number: 658.8072 / RIE / 8663] (1).
THE 22 IMMUTABLE LAWS OF MARKETING:

by RIES AL;TROUT JACK.

Edition: FIRSTMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: LONDON PROFILE BOOKS LTDHARPERCOLLINSPUBLISHERS INC 1993Availability: No items available Checked out (1).
THE ART OF SELLING WHAT EVERY PROFESSIONAL NEEDS TO KNOW

by ZIGLAR, ZIG.

Publisher: MUMBAI JAICO PUBLISHING HOUSE 2011Availability: Items available for loan: Main Library [Call number: 658.85/ZIG/16186] (1).
THE MARKETING 3.0:FROM PRODUCT TO CUSTOMERS TO THE HUMAN SPIRIT

by KARTAJAYA HERMAWAN;KOTLER PHILIP;SETIAWAN IWAN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW JERSEY JOHN WILY AND SONS PVT LTD 2010Availability: Items available for loan: Main Library [Call number: 658.8 / KAR / 14248] (1).
THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS

by RIES AL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW YORK COLLINS 2005Availability: Items available for loan: Main Library [Call number: 658.827 / RIE / 11236] (1).
Ultimate Sales Tool Kit

by Miller , Skip.

Publisher: New Delhi BPI (India) PVT Ltd 2012Availability: Items available for loan: Main Library [Call number: 658.85/Mil/34523] (1).
Understanding Indian consumers

by Maheswaran, Durairaj and Puliyel, Thomas.

Publisher: New Delhi OXFORD UNIVERSITY PRESS 2018Availability: Items available for loan: Main Library [Call number: 658.8342/Mah/Pil/35376] (1).
What customers crave: how to create relevant and memorable experiences at every touchpoint

by Webb, Nicholas J.

Publisher: New York AMACOM, American Management Association 2017Availability: Items available for loan: Main Library [Call number: 658.812/ Web/ 35399] (1).
What women want : the science of female shopping Paco Underhill

by Underhill, Paco.

Publisher: New York Simon & Schuster; 2011Availability: Items available for loan: Main Library [Call number: 658.8342/ Und/ 29937] (1).
WHY WE BUY:THE SCIENCE OF SHOPPING

by PACO UNDERHILL.

Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEWYORK POCKET BOOKS 1999Availability: No items available Checked out (1).
WHY WE BUY:THE SCIENCE OF SHOPPING

by UNDERHILL PACO PACO.

Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Source: WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NEW YORK SIMON & SCHUSTER PAPERBACKS 1999Availability: Items available for loan: Main Library [Call number: 658.8342 / UND / 12145] (1).
ZIGLAR ON SELLING:

by ZIGLAR ZIG.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MUMBAI JAICO PUBLICATIONS 2008Availability: Items available for loan: Main Library [Call number: 658.8 / ZIG / 9552] (1).
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