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Goliath's revenge: how established companies turn the tables on digital disruptors

By: Hewliin, Todd; Snyder, Scott.
Publisher: New Jersey John Wiley & Sons 2019Description: X, 278 Hardbound.ISBN: 978-1-119-54187-5.Subject(s): Company Strategy | Digital DispruptionDDC classification: 658.4012/Hew/Sny
Contents:
TABLE OF CONTENTS Foreword ix Chapter 1 How Much Time Do You Have? 1 Chapter 2 The Incumbent’s Advantage 23 Chapter 3 Winner Takes Most 39 Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61 Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83 Chapter 6 Rule 3: Use Your Data as Currency 105 Chapter 7 Rule 4: Accelerate through Innovation Networks 127 Chapter 8 Rule 5: Value Talent over Technology 147 Chapter 9 Rule 6: Reframe Your Purpose 175 Chapter 10 Company View: Your Disruptor’s Playbook 199 Chapter 11 Career View: Disrupt Yourself 227 Appendix Goliath’s Revenge Rule Templates 249 About the Authors 259 Index 261
Summary: DESCRIPTION Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
List(s) this item appears in: Book Alert-June-2019
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Item type Current location Call number Status Date due Barcode Item holds
Reference Reference Main Library
658.4012/Hew/Sny/36513 (Browse shelf) Not For Loan 11136513
Total holds: 0

TABLE OF CONTENTS
Foreword ix

Chapter 1 How Much Time Do You Have? 1

Chapter 2 The Incumbent’s Advantage 23

Chapter 3 Winner Takes Most 39

Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61

Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83

Chapter 6 Rule 3: Use Your Data as Currency 105

Chapter 7 Rule 4: Accelerate through Innovation Networks 127

Chapter 8 Rule 5: Value Talent over Technology 147

Chapter 9 Rule 6: Reframe Your Purpose 175

Chapter 10 Company View: Your Disruptor’s Playbook 199

Chapter 11 Career View: Disrupt Yourself 227

Appendix Goliath’s Revenge Rule Templates 249

About the Authors 259

Index 261

DESCRIPTION
Harness your company’s incumbent advantages to win the digital disruption game

Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.

Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.

Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.

Learn the six new rules that separate winners from losers in the age of digital disruption
Prioritize your innovation investments to rebuild your competitive moat
Employ smart cannibalization to defend your core business
Deliver step-change customer outcomes to grow into adjacent markets
Reframe your purpose and make talent the centerpiece of your digital innovation strategy
Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.

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