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Booming brands - inspiring journeys of 11 "made In India" brands

By: Pamnani, Harsh.
Publisher: Mumbai TV18 Broadcast Ltd, 2018Description: 239 Hardbound.ISBN: 978-938786008-7.Subject(s): Brands | Indian BrandsDDC classification: 658.827/Pam Summary: In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.
List(s) this item appears in: Book Alert-Janaury-2019
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Item type Current location Call number Status Date due Barcode Item holds
Book Book Main Library
658.827/Pam/36429 (Browse shelf) Available 11136429
Total holds: 0

In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.

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