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Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling

By: Port, Michael.
Publisher: New Delhi Wiley India Pvt. Ltd., 2018Description: xviii, 312 Paper.ISBN: 978-81-265-7245-8.Subject(s): Marketing | Selling | Strategic Planning | BusinessDDC classification: 658.8/Por
Contents:
Acknowledgments vi Michael’s Story: Free At Last ix Preface xiv How to Use This Book xvi MODULE 1: YOUR FOUNDATION 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You’re Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 MODULE 2: BUILDING TRUST & CREDIBILITY 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 MODULE 3: PERFECT PRICING & SIMPLE SELLING 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454
Summary: Description A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
List(s) this item appears in: Book Alert -September-2018
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Item type Current location Call number Status Date due Barcode Item holds
Book Book Main Library
658.8/Por/36277 (Browse shelf) Available 11136277
Total holds: 0

Acknowledgments vi
Michael’s Story: Free At Last ix

Preface xiv

How to Use This Book xvi

MODULE 1: YOUR FOUNDATION 5

Chapter 1 The Red Velvet Rope Policy 7

Chapter 2 Why People Buy What You’re Selling 33

Chapter 3 Develop a Personal Brand 65

Chapter 4 How to Talk About What You Do 93

MODULE 2: BUILDING TRUST & CREDIBILITY 113

Chapter 5 Credibility & Likability 115

Chapter 6 The Sales Cycle Process 135

Chapter 7 The Keep in Touch Strategy 171

Chapter 8 The Information Products Strategy 197

MODULE 3: PERFECT PRICING & SIMPLE SELLING 233

Chapter 9 Perfect Pricing 235

Chapter 10 Super Simple Selling 259

MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279

Chapter 11 The Networking Strategy 281

Chapter 12 The Direct Outreach Strategy 317

Chapter 13 The Referral Strategy 347

Chapter 14 The Speaking Strategy 369

Chapter 15 The Writing Strategy 401

Chapter 16 The Web Strategy 433

Final Thoughts 450

About the Authors and How to Reach Them 452

References 454

Description
A visual way to easily access the strategies and tactics in Book Yourself Solid

Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner.

You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.

There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.

This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies.

Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material.
Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto.
Author is one of the most popular business coaches in the world and headlines events all over the world.
Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today.

For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

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