IES Management College And Research Centre

Digital Pharma Marketing Playbook (Record no. 53375)

000 -LEADER
fixed length control field 02934 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200227b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9389-354-47-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 615.068/ Cha
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaganti, Subba Rao
9 (RLIN) 35910
245 ## - TITLE STATEMENT
Title Digital Pharma Marketing Playbook
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PharmaMed Press / BSP Books
Date of publication, distribution, etc 2019
Place of publication, distribution, etc Hydrabad
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 717 p.
Other physical details Hard
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:

1. Challenging Times! Changing Rules!
2. Digital Revolution
3. Digital Pharma Marketing
4. Social Media Marketing and Pharma
5. Digital Transformation
520 ## - SUMMARY, ETC.
Summary, etc Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Pharma Marketing
9 (RLIN) 35911
Topical term or geographic name as entry element Digital Revolution
9 (RLIN) 35912
Topical term or geographic name as entry element Social Media Marketing
General subdivision Pharma
9 (RLIN) 35913
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Checked out Date last borrowed
          Main Library Main Library 2020-02-26 Reades World/ 837/ 24-February-2020 1756.00 615.068/ Cha/ 37147 11137147 2020-02-26 2195.00 2020-02-26 Reference      
          Main Library Main Library 2020-02-26 Reades World/ 837/ 24-February-2020 1756.00 615.068/ Cha/ 37149 11137149 2020-02-26 2195.00 2020-02-26 Reference      
          Main Library Main Library 2020-02-26 Reades World/ 837/ 24-February-2020 1756.00 615.068/ Cha/ 37146 11137146 2020-02-26 2195.00 2020-02-26 Reference      
          Main Library Main Library 2020-02-26 Reades World/ 837/ 24-February-2020 1756.00 615.068/ Cha/ 37148 11137148 2020-02-26 2195.00 2020-02-26 Reference      
          Main Library Main Library 2020-02-26 Reades World/ 837/ 24-February-2020 1756.00 615.068/ Cha/ 37150 11137150 2020-07-10 2195.00 2020-02-26 Reference 1 2020-07-11 2020-07-10

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM