IES Management College And Research Centre

The art of innovation (Record no. 51499)

000 -LEADER
fixed length control field 03202 a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190726b ||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063/Kel/Lit
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelly, Tom; Littman, Jonathan
9 (RLIN) 33967
245 ## - TITLE STATEMENT
Title The art of innovation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Profile Books Ltd.,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 307
Other physical details Paperback
520 ## - SUMMARY, ETC.
Summary, etc ABOUT THE ART OF INNOVATION
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn’t a business in America that doesn’t want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn’t buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO’s focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm’s own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show’s highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation
9 (RLIN) 33968
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Student Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Collection code Total Checkouts Date last borrowed
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136877 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136878 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136879 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136880 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136881 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136882 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136883 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136884 2019-07-26 399.00 2019-07-26 Student Collection      
          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136885 2019-07-26 399.00 2019-07-26 Student Collection      
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          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136894 2020-02-06 399.00 2019-07-26 Student Collection   1 2019-12-26
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          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136901 2020-02-04 399.00 2019-07-26 Student Collection   1 2019-11-20
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          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136906 2020-01-24 399.00 2019-07-26 Student Collection   1 2019-12-07
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          Main Library Main Library 2019-07-26 4 299.25 658.4063/Kel/Student Collection/PGDM Jr.Batch 11136908 2019-07-26 399.00 2019-07-26 Student Collection      

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM