IES Management College And Research Centre

Branded: tell your story, build relationships, and empower learning (Record no. 50314)

000 -LEADER
fixed length control field 02778 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180910b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-265-7210-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/Sch/Rub
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheninger, Eric; Rubin, Trish
9 (RLIN) 32230
245 ## - TITLE STATEMENT
Title Branded: tell your story, build relationships, and empower learning
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Jossey-Bass
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300
Other physical details Hard bound
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note About the Authors

Introduction: Our BrandED Short Story

Eric's Path

Trish's Path

"The Brandality Modality"

Welcome to the BrandED Conversation



Conversation 1: From Brand to BrandED

Part One: In Brand We Trust

Part Two: BrandED Matters to Today's School Leaders

Part Three: BrandED Unifies a School Improvement Plan

Conversation 1 Tips

Conversation 1 Reflections



Conversation 2: In the Zone for BrandED Innovation

Part One: The Psychology of BrandED Innovation

Part Two: Tools to Inspire BrandED Innovation

Part Three: BrandED Reputation Management

Conversation 2 Tips

Conversation 2 Reflections



Conversation 3: Developing a BrandED Leadership Presence

Part One: A "Personal Professional" BrandED You

Part Two: Be the BrandED Storyteller-in-Chief

Part Three: The BrandED Leader as "Edupreneur"

Conversation 3 Tips

Conversation 3 Reflections



Conversation 4: Developing Your BrandED Strategic Plan

Part One: The BrandED Drivers

Part Two: Your BrandED Strategic Plan

Part Three: BrandED Stakeholder Relationship Management

Conversation 4 Tips

Conversation 4 Reflections



Conversation 5: Sustaining BrandED Innovation

Part One: Invest in BrandED Leadership

Part Two: The Trend-Setting Stance of a BrandED leader

Part Three: The BrandED Competitive Advantage

Conversation 5 Tips

Conversation 5 Reflections



Conversation 6: Communicating With BrandED Leadership Tools

Part One: The BrandED Payoff of Distributed Leadership

Part Two: Press
520 ## - SUMMARY, ETC.
Summary, etc Description
Move beyond mascots and clever taglines! From award-winning principal Eric Sheninger and marketing strategist Trish Rubin, BrandED invites school leaders into a smart conversation about the genuine power of brand in education. "BrandED" is not a business brand concept designed for selling. It is an educator's tool and skill-set for showcasing assets and strengthening relationships with all stakeholders. BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day that can be easily recognized, talked about, and valued. This inspiring, practical guide will help you adopt a BrandED mindset for school improvement.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
9 (RLIN) 32231
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          Main Library Main Library 2018-09-10 59 479.20 1 658.827/Sch/Rub/36280 11136280 2019-08-08 2019-07-16 599.00 2018-09-10 Book

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM