IES Management College And Research Centre

Twitchell, James B.

Adcult USA: the trimph of advertising in american culture - New York Columbia University Press 1996 - xiii, 279 Paper

1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising
2. We Build Excitement: The Delivery of Adcult
3. Strong Enough for a Man but Made for a Woman: The Work of Adcult
4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy
5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography

Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme—just like advertising.
Time Out, New York
What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage,'writes Twitchell. 'If not, you call it tasteless.'
Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.

Advertising USA


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